MTI Acquires Licensing Rights to Lerner and Loewe Classics

MTI Acquires Licensing Rights to Lerner and Loewe Classics
Loverly!
Music Theatre International Acquires Licensing Rights to Lerner & Loewe's My Fair Lady, Brigadoon, Camelot, Paint Your Wagon, and The Day Before Spring.
Drew Cohen, President of Music Theatre International (MTI), announced today that MTI will represent the secondary stage performance rights to five musicals by the legendary writing team of Lerner & Loewe, including their masterpiece My Fair Lady, the beloved classics Camelot, Brigadoon and Paint Your Wagon, and their newly-restored early work, The Day Before Spring. MTI, from June 1, will begin representing My Fair Lady in the US, the UK, and all English-language territories, and will represent the four other titles on a worldwide basis. (Some restrictions may apply).
The collaboration of librettist-lyricist Alan Jay Lerner (1918-86) and composer Frederick Loewe (1901-88) defined wit and glamour in the golden era of the Broadway and Hollywood musical. Winners of multiple Oscars, Tonys, Golden Globe and Olivier Awards, their timeless and romantic musicals include such songbook standards as: "Almost Like Being in Love" and "The Heather on the Hill" (Brigadoon, 1947); "They Call the Wind Maria," "Wand'rin' Star" (Paint Your Wagon, 1951); "Wouldn't It Be Loverly?," "With a Little Bit of Luck," "I Could Have Danced All Night," "On the Street Where You Live" (My Fair Lady, 1956); and "Camelot," "If Ever I Would Leave You," “How to Handle a Woman,” and "I Loved You Once in Silence" (Camelot, 1960).
Frederick Loewe and Alan Jay Lerner.
The newest addition to the canon is also one of the oldest: The Day Before Spring (1945) had a short Broadway run, and was never recorded or fully revived, but has enjoyed select concert re-appearances at New York's Bandwagon (1990), the York Theatre, New York (2007), Lost Musicals, London (2010), and the University of Sheffield, England (2017). Its representation by MTI will mark the musical's first release in the secondary market.
"We are honored to have been selected by the representatives of Lerner and Loewe to represent their musicals," said Drew Cohen. "These are among the greatest musicals ever written for Broadway and the West End, and we look forward to sharing them with our customers around the world, from high school auditoriums to regional theatres to opera houses." Cohen added, "Not all musicals stand the test of time but these were so exceptional to begin with, and have only become more appreciated over the years.”
MTI Chairman and CEO Freddie Gershon offered, "A toast to our new family members, Messrs. Lerner and Loewe: We're so glad you sought to fly…/And we know the reason why…/You're part of MTI/Now we're all on the street where you live/(What a great way to celebrate Eliza Doolittle Day!)"
Julie Andrews and cast in the original production of My Fair Lady.
Sir Cameron Mackintosh, co-owner of MTI with Gershon, and himself the producer of two highly acclaimed UK revivals of My Fair Lady (in 1979 and 2001, respectively), said: “I was lucky enough to see the original production of My Fair Lady at London’s Theatre Royal Drury Lane several times, including the Last Night on my 16th birthday in 1963, when I gate-crashed the party and danced all night. Two years later I started my career there as a stage hand on Camelot, and shortly after that, thanks to a little bit of luck, I met the legendary lyricist Alan Jay Lerner. We became firm friends and Alan directed my first London production of My Fair Lady in 1979. Like Professor Higgins, he taught me so much about the musical theatre that he and Fritz Loewe created so brilliantly. Personally I am thrilled at the absobloomin’ loverly news that their legendary body of work has found a new home with MTI. Bravo Eliza!”
In a joint statement, Loren Plotkin, trustee of the Alan Jay Lerner Testamentary Trust and Emily Altman, President of the Frederick Loewe Foundation said, “We are delighted that five Lerner & Loewe musicals will now be represented by Music Theatre International. MTI’s success in bringing musicals to new audiences worldwide, its commitment to arts education, and its ground-breaking achievements in schools across the globe, reflect values that we share. The partnership of Alan Jay Lerner and Frederick Loewe is recognized as one of the most successful in musical theatre history; on their behalf, we now look forward to a long and fruitful partnership with MTI.”
Read the latest Filichia Feature all about Lerner & Loewe.
Share
Callboard
-
Do you love musicals and want to work at MTI? We're searching for a new Licensing Assistant / Receptionist. Find ou… t.co/UsmmlDbpEV
-
RT @JackMapleProds: "I wish I may...!" ✨ Not going to forget what we achieved last night for a very long time. Thank you everyone!… t.co/gdkTXuNySB
-
Earlier this month Company, co-directed and starring Antonio Banderas, received the top prize of Best Musical 2022… t.co/3V2VQ7vzLy
-
JTF is making the news! @skynews @FYI_SkyTV came to Birmingham last month to share the power of jazz hands and spir… t.co/WyLJMVvU9r
-
Attention maggots: new trailer alert. t.co/rcKHrNFFA1
-
Let your freak flag fly... Shrek The Musical JR is now available for licensing! Everyone's favourite ogre has joine… t.co/DEiWzRVa9p
-
RT @Gemma_Dodds: Just about to start the premiere performance of #shrekthemusical at @GIFHEPARTS there are a few tickets left for to… t.co/WXUnltBELb
-
RT @lornahtetkhin: So exciting to be back preparing for a P6 Musical @edinburghacad even if it does mean late nights and weekends buil… t.co/aOCNyWivyA
-
RT @fatherfame: @mtishows @AsiaMTI @mtia_theatrical @MTIEurope @WhatsOnStage FAME LIVE FROM LONDON'S WEST END IS "HEART-STOPPINGLY… t.co/EaGdtgTmpB
-
We're loving these gorgeous photos from @canfordschool's December production of Into the Woods at the Lanyard Theatre. What a wonderful design. We hear it was a fantastic production, so congratulations to everyone! Set design by @kbwilkins #intothewoods #schoolmusical #sondheim #theatre
View on Instagram -
It's phantasmagorical - CHITTY CHITTY BANG BANG JR is now available for licensing! Filled with amazing stage spectacle and unforgettable songs, including the Academy Award nominated title song, Chitty Chitty Bang Bang JR. is a high-flying fun-filled adventure that will dazzle audiences and Broadway Junior Stars alike. Further details: https://www.mtishows.co.uk/chitty-chitty-bang-bang-jr
View on Instagram -
Earlier this month, @ntpaplano enchanted audiences with Disney's Beauty and the Beast JR. We're giving the cast, crew, and director @itsjessiebooth a #curtaincall! Bravo on telling the tale as old as time #Repost @theatrephotodad #mtishows #beautyandthebeast #disneyonbroadway #taleasoldastime #disneymusical #beourguest #belle #wearebroadwayjunior #beautyandthebeastjr
View on Instagram -
"December 24th. 9pm. Eastern Standard Time." Here on in -- We're putting the spotlight on Rent at @sigtheatre. Christopher Mueller and Margot Schulman #mtishows #rent #december249pmeasternstandardtime #seasonsoflove #lavieboheme #jonathanlarson
View on Instagram -
Today is your last day to apply to the DreamWorks Theatricals/Musing Theatre International Emerging Writers Program! Submissions are due at 11:59 PM Pacific Time. Click on our link in bio to apply! #DWTMTIEmergingWriters #mtishows #DreamWorksTheatricals #GTDI #UniTalentDev #HereYouCan [Image description: Against a sparkling blue background, a smiling animated giraffe is on the right side of the image. Next to the giraffe, blue text reads final day to apply! (submissions due 11:59 PM PT). In the upper left corner, a light blue box has text that reads DreamWorks Theatricals/Musing Theatre International Emerging Writers. The DreamWorks and MTI logos are in the lower right corner.]
View on Instagram -
"The cold never bothered me anyway." It's the first day of winter, and Elsa's reign begins! Disney's Frozen JR. at @smithtownpac. Photo by @clicksbycourt Digital background by @broadwaymedia #mtishows #frozenjr #frozen #letitgo #thecoldneverbotheredmeanyway #disney #disneymusical #wintersolstice [Image description: A young woman stands onstage singing. She is wearing a sparkling blue gown. Another young woman wearing a pink cloak watches her. A blue and purple background shows a magical, frozen kingdom.] #Repost @smithtownpac "We can't wait to come back!" Audiences of all ages can't get enough of Frozen Jr. Performances NOW - January 17th! : smithtownpac.org #spac #longisland #longislandtheatre #frozenjr #frozen #anna #elsa #smithtowntheatre
View on Instagram -
Take a look back at #AllTogetherNowMTI at @alltogethernowbrazil! @dennynaka Over 2,000 organizations from all 50 states and 31 countries participated in the weekend-long celebration last month. Nearly 5,000 individual performances were seen by approximately 500,000 audience members and raised over 6.2 million dollars (adjusted for local currencies) used in support of the producing organizations. Bravo to everyone! #Repost @alltogethernowbrazil WERE ALL IN THIS TOGETHER solistas: @gigihchris @fernanda_yafa @titokamei @pedrinho_fss @dennynaka #alltogethernowmti #mtishows #alltogethernowbrazil #highschoolmusical #wereallinthistogether
View on Instagram -
"All Good Gifts All around the world! Godspell Original Off-Broadway Version, 2012 Broadway Revival Version, and Godspell JR. are now available to license globally! Shown here: @saintjoehigh's March 2021 production of Godspell. Head to our link in bio or: https://www.mtishows.com/godspell http://www.mtishows.co.uk/godspell http://www.mtishows.com.au/godspell [Image description: A group of actors are standing apart, wearing masks, with their arms crossed over their chests. Another masked actor upstage of them is wearing an orange construction vest and hard hat. Behind them, an actor stands in a rectangular case with a cross on top.] #mtishows #godspell #godspelljr #daybyday
View on Instagram -
From the top of the number to the bottom of our hearts, thank you for making All Together Now! such a special event. We couldnt have made this possible without you. Take a bow! #AllTogetherNowMTI *estimated amount of money raised adjusted for local currencies*
View on Instagram -
ONE MORE WEEK to Move It and get those applications in! The deadline for DreamWorks Theatricals/MTI Emerging Writers Program is 12/22! To learn more about the opportunity to share your voice with the unique perspectives of the DreamWorks team, click the link in our bio. #DWTMTIEmergingWriters#mtishows#DreamWorksTheatricals#GTDI#UniTalentDev#HereYouCan [Image Description: Against a sparkling blue background, a smiling animated zebra is sitting in the lower left corner. Next to the zebra, blue text readsApplications close in one week! (final day to apply 12/22). In the upper left corner, a light blue box has text that reads DreamWorks Theatricals/Musing Theatre International Emerging Writers. The DreamWorks and MTI logos are in the lower right corner]
View on Instagram