All Together Now! Raises over £4.6 Million for Theatrical Organisations Across the Globe

All Together Now! Raises over £4.6 Million for Theatrical Organisations Across the Globe
We are thrilled to announuce the total revenue collectively raised by theatres across the globe from MTI’s All Together Now! - A Global Event Celebrating Local Theatre. MTI, the world’s leading theatrical licensing agency, provided schools and theatre organisations with an exclusive musical revue featuring songs from MTI's beloved shows…all free-of-charge, thanks to the generosity of the authors who created the incredible hit songs in the revue.
MTI's All Together Now! was designed as a fundraiser for local theatres to perform live, over the same four-days from 12th – 15th November 2021. The past year-and-a-half has been extremely challenging for theatrical organisations and MTI offered this exclusive musical revue as a way both to welcome audiences back to in-person theatre and to support the thousands of theatres who are persevering under trying circumstances.
Over 2,000 organisations from 31 countries participated in the event over the November weekend. Nearly 5,000 individual performances were seen by approximately 500,000 audience members and raised over £4.6 million (adjusted for local currencies) used in support of the producing organisations*.
A stellar group of authors, estates and rightsholders contributed their songs including:
Abe Burrows, Alain Boublil, Alan Jay Lerner, Alan Menken, Allan Knee, Anthony Drewe, Anthony Newley, Benj Pasek, Benny Andersson, Bill Steinkellner, Billie Joe Armstrong, Björn Ulvaeus, Catherine Johnson, Charles Strouse, Cheri Steinkellner, Clarke Peters, Claude-Michel Schönberg, David Greig, David Hein, David Simpatico, Dennis Kelly, Dick Scanlan, Disney Theatrical Group, Douglas Carter Beane, DreamWorks Theatricals, Frank Loesser, Frank Wildhorn, Frederick Loewe, George Furth, George Stiles, Glenn Slater, Harvey Fierstein, Herbert Kretzmer, Howard Ashman, Irene Sankoff, Jack Feldman, James Lapine, Jason Howland, Jason Robert Brown, Jeanine Tesori, Jennifer Lee, Jerry Bock, Jessie Nelson, Jimmy Van Heusen, Jo Swerling, John Michael Tebelak, Johnny Burke, Jonathan Larson, Joseph Stein, Julian Fellowes, Justin Paul, Kristen Anderson-Lopez, Leslie Bricusse, Linda Woolverton, Lionel Bart, Lynn Ahrens, Marc Shaiman, Marcy Heisler, Mark O'Donnell, Martin Charnin, Matthew Gerard, Michael Mayer, Mindi Dickstein, Richard M. Sherman, Richard Morris, Robbie Nevil, Robert B. Sherman, Robert Lopez, Sara Bareilles, Scott Wittman, Sheldon Harnick, Stephen Flaherty, Stephen Schwartz, Stephen Sondheim, Terrence McNally, Thomas Meehan, Tim McDonald, Tim Minchin, Tim Rice and Zina Goldrich.
Drew Cohen, President and CEO of MTI Worldwide remarked, "The response from around the world has been an overwhelming affirmation of the importance of live theatre and the strong connection the members of the theatre community have with each other. Moreover, the incredible support of audiences in returning to live theatre has been incredible to witness. I attended a small production of All Together Now! at a youth theatre in California and the sense of belonging expressed by everyone in attendance - whether on stage or in the audience - was truly inspiring."
“Theatre people have an indomitable spirit. We were so happy to offer the UK and Europe this opportunity to celebrate returning to the stage. Even if we aren’t yet finished with this pandemic (or it with us), a weekend in which performers, musicians and all those backstage and front of house had a chance to share their talents with their communities once again will have given everyone a real theatrical ‘booster shot’. Thanks to everyone who participated,” said Seán Gray, Managing Director of MTI’s London office.
“Whether through a live, in-person performance, or through streaming, I am thrilled that so many theatres were able to reach their audiences in meaningful ways through All Together Now! By our estimation, nearly 100,000 people participated in these events as performers, musicians and crew members. The resilience and passion of the theatre community was on full display during that November weekend, and we are grateful to help make a difference for all of the various theatres across the globe,” said John Prignano MTI’s Chief Operating Officer and Director of Education & Development.
*The majority of these data were provided to MTI by organisations after their All Together Now! performances. Where organisations did not submit information, highly conservative estimates were used, and MTI believes that the actual metrics (e.g., revenue, number of productions) are higher than what is presented above.
Partners
Music Theatre International is grateful for the support of our partners in this endeavor: American Association of Community Theatre (AACT), American Alliance for Theatre & Education (AATE), Broadway Media, BroadwayWorld, Disney Theatrical Group, Drama & Theatre, Educational Theatre Association (EdTA), Funk Studios, Hal Leonard, iHeartRadio Broadway, Music Teacher, National Alliance for Musical Theatre (NAMT), Playbill, Sardines, Show Share, Subplot Studio, TYA/USA, WhatsOnStage.
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RT @LargsYT: Thank you to our fabulous audiences who supported our children. After a very difficult period through Covid, we c… t.co/DzydYlQ3p2
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RT @RCTdunblane: Grabbing a quick #selfie with @RyanMaccas. Thanks for putting on such a great #jtf22 and we loved the jackets! t.co/sU6aUdZid8
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RT @halle_hayden: Was a nice surprise to see the amazing @_KarlQ and @SimonAnthonyR offer words of support at @MTIEurope yesterday. W… t.co/ePe3Pq0Eqa
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RT @katelovesmacca: It was amazing!!! ❤️ t.co/5yNqt9qo2h
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RT @SouthSTheatre: Well what an amazing day!!! A day none of our South Siders will forget! This is our family! This was special! We wo… t.co/c1uSnL9flU
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RT @pumphousecyt: Very proud of our Pump House CYT performers @MTIEurope Junior Theatre Festival #JTF22 in Birmingham and winning 2 a… t.co/qTX2KR7HXH
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RT @FormbyHighMTC: #jtf22 @MTIEurope @ArtsAward we are having the best day ever at the Junior Theatre Festival 🎭 ICC Birmingham! t.co/84rXvuxPqC
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RT @LiverpoolEmpire: Liverpool Empire Youth Theatre members are having fun at the @MTIEurope Junior Theatre Festival today! They've had… t.co/IzcusqPfcE
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RT @KevinWilsonPR: JUNIOR REPORTER 14-year-old Timi Akinyosade from @BTAOnStage reports for FYI and SKY News from the @mtishows Junior… t.co/uYjcrLmjBS
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RT @halle_hayden: Had the best day at @MTIEurope #JTF2022. I had the privilege of performing Once on This Island with my talented fri… t.co/bfNeL8OCRe
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We're loving these gorgeous photos from @canfordschool's December production of Into the Woods at the Lanyard Theatre. What a wonderful design. We hear it was a fantastic production, so congratulations to everyone! Set design by @kbwilkins #intothewoods #schoolmusical #sondheim #theatre
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It's phantasmagorical - CHITTY CHITTY BANG BANG JR is now available for licensing! Filled with amazing stage spectacle and unforgettable songs, including the Academy Award nominated title song, Chitty Chitty Bang Bang JR. is a high-flying fun-filled adventure that will dazzle audiences and Broadway Junior Stars alike. Further details: https://www.mtishows.co.uk/chitty-chitty-bang-bang-jr
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Earlier this month, @ntpaplano enchanted audiences with Disney's Beauty and the Beast JR. We're giving the cast, crew, and director @itsjessiebooth a #curtaincall! Bravo on telling the tale as old as time #Repost @theatrephotodad #mtishows #beautyandthebeast #disneyonbroadway #taleasoldastime #disneymusical #beourguest #belle #wearebroadwayjunior #beautyandthebeastjr
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"December 24th. 9pm. Eastern Standard Time." Here on in -- We're putting the spotlight on Rent at @sigtheatre. Christopher Mueller and Margot Schulman #mtishows #rent #december249pmeasternstandardtime #seasonsoflove #lavieboheme #jonathanlarson
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Today is your last day to apply to the DreamWorks Theatricals/Musing Theatre International Emerging Writers Program! Submissions are due at 11:59 PM Pacific Time. Click on our link in bio to apply! #DWTMTIEmergingWriters #mtishows #DreamWorksTheatricals #GTDI #UniTalentDev #HereYouCan [Image description: Against a sparkling blue background, a smiling animated giraffe is on the right side of the image. Next to the giraffe, blue text reads final day to apply! (submissions due 11:59 PM PT). In the upper left corner, a light blue box has text that reads DreamWorks Theatricals/Musing Theatre International Emerging Writers. The DreamWorks and MTI logos are in the lower right corner.]
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"The cold never bothered me anyway." It's the first day of winter, and Elsa's reign begins! Disney's Frozen JR. at @smithtownpac. Photo by @clicksbycourt Digital background by @broadwaymedia #mtishows #frozenjr #frozen #letitgo #thecoldneverbotheredmeanyway #disney #disneymusical #wintersolstice [Image description: A young woman stands onstage singing. She is wearing a sparkling blue gown. Another young woman wearing a pink cloak watches her. A blue and purple background shows a magical, frozen kingdom.] #Repost @smithtownpac "We can't wait to come back!" Audiences of all ages can't get enough of Frozen Jr. Performances NOW - January 17th! : smithtownpac.org #spac #longisland #longislandtheatre #frozenjr #frozen #anna #elsa #smithtowntheatre
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Take a look back at #AllTogetherNowMTI at @alltogethernowbrazil! @dennynaka Over 2,000 organizations from all 50 states and 31 countries participated in the weekend-long celebration last month. Nearly 5,000 individual performances were seen by approximately 500,000 audience members and raised over 6.2 million dollars (adjusted for local currencies) used in support of the producing organizations. Bravo to everyone! #Repost @alltogethernowbrazil WERE ALL IN THIS TOGETHER solistas: @gigihchris @fernanda_yafa @titokamei @pedrinho_fss @dennynaka #alltogethernowmti #mtishows #alltogethernowbrazil #highschoolmusical #wereallinthistogether
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"All Good Gifts All around the world! Godspell Original Off-Broadway Version, 2012 Broadway Revival Version, and Godspell JR. are now available to license globally! Shown here: @saintjoehigh's March 2021 production of Godspell. Head to our link in bio or: https://www.mtishows.com/godspell http://www.mtishows.co.uk/godspell http://www.mtishows.com.au/godspell [Image description: A group of actors are standing apart, wearing masks, with their arms crossed over their chests. Another masked actor upstage of them is wearing an orange construction vest and hard hat. Behind them, an actor stands in a rectangular case with a cross on top.] #mtishows #godspell #godspelljr #daybyday
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From the top of the number to the bottom of our hearts, thank you for making All Together Now! such a special event. We couldnt have made this possible without you. Take a bow! #AllTogetherNowMTI *estimated amount of money raised adjusted for local currencies*
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ONE MORE WEEK to Move It and get those applications in! The deadline for DreamWorks Theatricals/MTI Emerging Writers Program is 12/22! To learn more about the opportunity to share your voice with the unique perspectives of the DreamWorks team, click the link in our bio. #DWTMTIEmergingWriters#mtishows#DreamWorksTheatricals#GTDI#UniTalentDev#HereYouCan [Image Description: Against a sparkling blue background, a smiling animated zebra is sitting in the lower left corner. Next to the zebra, blue text readsApplications close in one week! (final day to apply 12/22). In the upper left corner, a light blue box has text that reads DreamWorks Theatricals/Musing Theatre International Emerging Writers. The DreamWorks and MTI logos are in the lower right corner]
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